Cost

Booking.com trademark in the USA and the EU

Booking.com trademark in the USA and the EU

The recent decision of the US Supreme Court highlights the challenges of having a brand consisting of a generic name combined with a generic top-level domain. Generic names do not become distinctive trademarks merely by adding a top-level domain name such as .com to...

Trademarks are forever

Trademarks are forever

Most intellectual property rights, like patents, designs and copyright are temporally limited. Trademarks, however, can exist without any time limitations. In fact, many of today's famous trademarks have been registered already more than a hundred years ago. These...

How to dramatically reduce your trademark costs

How to dramatically reduce your trademark costs

Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building...

How to do a trademark search yourself?

How to do a trademark search yourself?

Making a trademark search is a good way to reduce the likelihood of encountering problems with the trademark later on. We recommend that you use a professional to do that, but if you want to do it yourself, here’s how to get started.