The recent decision of the US Supreme Court highlights the challenges of having a brand consisting of a generic name combined with a generic top-level domain. Generic names do not become distinctive trademarks merely by adding a top-level domain name such as .com to them. Such names are still considered non-distinctive and therefore not registrable. […]
Read more »
Most intellectual property rights, like patents, designs and copyright are temporally limited. Trademarks, however, can exist without any time limitations. In fact, many of today’s famous trademarks have been registered already more than a hundred years ago. These include Coca-Cola (1892) Quaker (1895) John Deere (1897) Maizena (1876) Guinness (1876) Kodak (1891) Tiffany & Co […]
Read more »
Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building and protecting one brand is naturally cheaper than building multiple brands. For some […]
Read more »
Too many companies decide not to protect their trademarks because of cost reasons. Here are some calculations and comparisons how much an EU trademark costs. The calculations are based on the registration covering 3 trademark classes (government fee 1050 EUR) and having been filed on Reggster (attorney fee 395 EUR). So the total cost of […]
Read more »
Trademark laws and processes are surprisingly similar in most most countries. That being said, there are also many differences between different countries. Here’s three things how US and EU trademarks differ. 1. The importance of use The main difference between EU and US systems is that actual use of the trademark is very important in […]
Read more »
Making a trademark search is a good way to reduce the likelihood of encountering problems with the trademark later on. We recommend that you use a professional to do that, but if you want to do it yourself, here’s how to get started.
Read more »Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.
Check the distinctiveness of your trademark with a simple test.
