Trademark graveyard
Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
Read more »Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
Read more »Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.
Read more »Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.
Read more »Making a trademark search is a good way to reduce the likelihood of encountering problems with the trademark later on. We recommend that you use a professional to do that, but if you want to do it yourself, here’s how to get started.
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