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Trademark graveyard

Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.

It’s like milk, but made for humans

Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.

Trademark lifecycle

Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.

How to do a trademark search yourself?

Making a trademark search is a good way to reduce the likelihood of encountering problems with the trademark later on. We recommend that you use a professional to do that, but if you want to do it yourself, here’s how to get started.

QuickCheck™ – Is your trademark distinctive?

Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.

Check the distinctiveness of your trademark with a simple test.

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QuickCheck™ – Is your trademark distinctive?

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