Eurovision and trademarks

Eurovision and trademarks

The Eurovision Song Contest has been entertaining audiences for more than half a century. Read how intellectual property plays an important role for the artists and event organisers.

Using nation brands in trademarks

Using nation brands in trademarks

Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.