Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.
According to our survey, these are the five most common trademark misunderstandings SMEs and startups have.
Distinctiveness of an EU trademark is assessed in all EU languages. In addition, there are many other languages that may be relevant. Here’s what you should know about that.
Which EU countries file the most EU trademarks relative to their size?
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Logos are very important brand assets for startups and SMEs. In crowded spaces they are often the best way of distinguishing your product or service from others and they are often easier to remember than word trademarks. In short, having a great logo makes marketing and selling your product or service easier.
Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.
Even criminals understand the value of brands and trademarks, as demonstrated by this exchange in Ridley Scott’s American Gangster (2007).