It’s like milk, but made for humans

Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.

Read more »

Trademark lifecycle

Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.

Read more »

How to assess a trademark’s descriptiveness

A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept. For example, “Tasty” would obviously describe a chocolate product, or “Beefy” a meat product, but beyond these very simple and straightforward examples there are […]

Read more »

Intellectual property rights and SME performance

The European Patent Office (EPO) and the European Trademark Office (EUIPO) have published a new study titled “Intellectual property rights and firm performance in the European Union”. The study examines the prevalence of IP rights (IP rights included in the study were limited to patents, trademarks and designs) in European companies and the performance of […]

Read more »

How to protect your blog’s name as a trademark?

It has been estimated that there are over 500 million blogs. Many of them have large readerships and tremendous commercial value. Like any other services, blogs can be protected with trademarks. Protecting the blog’s name as a trademark brings many benefits. For example, if you protect the name, you may be able to prevent others […]

Read more »
1 2 3 4