Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.
We surveyed 400 companies – these are the five biggest trademark misunderstandings they have
According to our survey, these are the five most common trademark misunderstandings SMEs and startups have.
EU trademark distinctiveness – what languages should you consider?
Distinctiveness of an EU trademark is assessed in all EU languages. In addition, there are many other languages that may be relevant. Here’s what you should know about that.
Which EU countries file the most EU trademarks?
Which EU countries file the most EU trademarks relative to their size?
Seniority – a useful tool to streamline a trademark portfolio
The EU trademark system has a very unique and peculiar feature called “seniority”. In simple terms, seniority allows a trademark owner to “link” its earlier trademark registration to a later EU trademark.
How to protect a cannabis brand in the EU?
You can use EU trademarks to protect your cannabis brand, but there are a couple of issues that you must pay particular attention to.
Can you alter your EU trademark after it is filed
Sometimes when a company files a trademark, they decide that the mark for which protection is wanted is a little bit different than the mark that was identified in the application. Usually, the change is relatively minor, such as changing a singular form to plural form or vice-versa, or making a compound word from two distinct words or vice-versa. Even for these types of very minor changes, alteration is typically not possible.
Should you register a design or a 3D trademark? What’s the difference?
If you have a physical product, it may be possible to protect the shape or exterior appearance with a registered design as well as a three-dimensional trademark. Both forms of protection have benefits and disadvantages.
Here’s how to build strong trademark protection for your brand. It all starts with a solid foundation.