It’s like milk, but made for humans

Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.

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Trademark lifecycle

Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.

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How to assess a trademark’s descriptiveness

A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept. For example, “Tasty” would obviously describe a chocolate product, or “Beefy” a meat product, but beyond these very simple and straightforward examples there are […]

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Mobile app icons as trademarks

Trademarks are commercial signs that distinguish one product or service from another. In Apple’s App Store and Google Play, different products and services are differentiated from each other primarily by their icons. Mobile app icons are therefore clearly trademarks. Here are some particular trademark issues with icons. Classification Mobile apps are downloadable software products, belonging […]

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10 examples of suggestive brand names

As we have said before in our other blog posts, suggestive brand names are often very useful. They are registrable (can be protected as trademarks) and they indicate some valuable information about the product or service. Here are 10 examples of great suggestive trademarks. 1. Tangle Teezer The name Tangle Teezer suggests that the product […]

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