It’s like milk, but made for humans

Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.

Read more »

Trademark lifecycle

Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.

Read more »

How to assess a trademark’s descriptiveness

A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept. For example, “Tasty” would obviously describe a chocolate product, or “Beefy” a meat product, but beyond these very simple and straightforward examples there are […]

Read more »

Mobile app icons as trademarks

Trademarks are commercial signs that distinguish one product or service from another. In Apple’s App Store and Google Play, different products and services are differentiated from each other primarily by their icons. Mobile app icons are therefore clearly trademarks. Here are some particular trademark issues with icons. Classification Mobile apps are downloadable software products, belonging […]

Read more »

10 examples of suggestive brand names

As we have said before in our other blog posts, suggestive brand names are often very useful. They are registrable (can be protected as trademarks) and they indicate some valuable information about the product or service. Here are 10 examples of great suggestive trademarks. 1. Tangle Teezer The name Tangle Teezer suggests that the product […]

Read more »

Trademark to-do list for SMEs and startups

Trademark matters can be overwhelming for startups. According to a recent EU study, only a small minority, about 9%, of SMEs in the EU have protected any intellectual property despite it dramatically improving their performance. You can read more about that here. Here’s a simple list to help you get on the right path.   […]

Read more »

Intellectual property rights and SME performance

The European Patent Office (EPO) and the European Trademark Office (EUIPO) have published a new study titled “Intellectual property rights and firm performance in the European Union”. The study examines the prevalence of IP rights (IP rights included in the study were limited to patents, trademarks and designs) in European companies and the performance of […]

Read more »

Is Volkswagen changing to Voltswagen? Here’s a clue.

Yesterday it was reported that Volkswagen’s electric vehicles will be sold under the brand name “Voltswagen” in the US. There’s also speculation as to whether this is an April Fool’s Day joke. Many sources are now saying that the change is for real. We think the change is unlikely to happen, at least in the […]

Read more »

Worst trademark advice ever!

Our previous post dealt with why it is beneficial to use a trademark attorney. Nonetheless, many startups and SMEs file their own trademark applications. If you know what you are doing, then great. The problem is that many people think they know what they are doing, or that if they don’t know enough about trademarks, […]

Read more »
1 2 3 6