Mobile app icons as trademarks

Trademarks are commercial signs that distinguish one product or service from another. In Apple’s App Store and Google Play, different products and services are differentiated from each other primarily by their icons. Mobile app icons are therefore clearly trademarks. Here are some particular trademark issues with icons. Classification Mobile apps are downloadable software products, belonging […]

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10 examples of suggestive brand names

As we have said before in our other blog posts, suggestive brand names are often very useful. They are registrable (can be protected as trademarks) and they indicate some valuable information about the product or service. Here are 10 examples of great suggestive trademarks. 1. Tangle Teezer The name Tangle Teezer suggests that the product […]

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Trademark to-do list for SMEs and startups

Trademark matters can be overwhelming for startups. According to a recent EU study, only a small minority, about 9%, of SMEs in the EU have protected any intellectual property despite it dramatically improving their performance. You can read more about that here. Here’s a simple list to help you get on the right path.   […]

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Intellectual property rights and SME performance

The European Patent Office (EPO) and the European Trademark Office (EUIPO) have published a new study titled “Intellectual property rights and firm performance in the European Union”. The study examines the prevalence of IP rights (IP rights included in the study were limited to patents, trademarks and designs) in European companies and the performance of […]

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Is Volkswagen changing to Voltswagen? Here’s a clue.

Yesterday it was reported that Volkswagen’s electric vehicles will be sold under the brand name “Voltswagen” in the US. There’s also speculation as to whether this is an April Fool’s Day joke. Many sources are now saying that the change is for real. We think the change is unlikely to happen, at least in the […]

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Worst trademark advice ever!

Our previous post dealt with why it is beneficial to use a trademark attorney. Nonetheless, many startups and SMEs file their own trademark applications. If you know what you are doing, then great. The problem is that many people think they know what they are doing, or that if they don’t know enough about trademarks, […]

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Why should you use a trademark attorney?

Making a trademark application is not difficult. Simply fill in all the required data, submit and pay the government fee. Making a trademark application does not mean that your brand is or will be properly protected. It’s like building a house. You might be able to do it, but you won’t know how well it […]

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Band brands – trademarks in the music industry

An effective intellectual property protection regime is essential for the functioning of the music industry. For the artistic side, copyright protection is essential for artists and labels. Copyright protects lyrics, melodies, arrangements, recordings, performances, and so on. Music performers are aptly called “artists”, and copyright protects “works of art”. Trademarks are also important. While copyright […]

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Is your trademark “available”?

We often get comments from clients saying that they have already checked that their trademark is available. Almost always this is based on a misunderstanding of how trademarks work. Typically when a prospective client says that they have already checked that the trademark is available, they have made a Google search checking that nobody uses […]

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How to protect your blog’s name as a trademark?

It has been estimated that there are over 500 million blogs. Many of them have large readerships and tremendous commercial value. Like any other services, blogs can be protected with trademarks. Protecting the blog’s name as a trademark brings many benefits. For example, if you protect the name, you may be able to prevent others […]

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