How to dramatically reduce your trademark costs

Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building and protecting one brand is naturally cheaper than building multiple brands. For some […]

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3 important differences between US and EU trademarks

Trademark laws and processes are surprisingly similar in most most countries. That being said, there are also many differences between different countries. Here’s three things how US and EU trademarks differ. 1. The importance of use The main difference between EU and US systems is that actual use of the trademark is very important in […]

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5 essential intellectual property considerations for a new startup

​EU companies can compete globally only by creating high value products and services, strong brands and innovations. This means that many EU based startups operate in intellectual property intensive environment. Here are some 5 intellectual property considerations for an early stage startup company. 1. Transfer pre-incorporation intellectual property to your company Good things happen when […]

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