Insights

Can you trademark a QR code?

Can you trademark a QR code?

Can you trademark a QR code? Are QR codes like other figurative elements that can be protected with trademark registration? It is possible to trademark many different types of figurative elements. They can be relatively simple, or very complex. Below are some examples...

The end of year trademark checklist

The end of year trademark checklist

The end of the year is getting closer. This is a good time to review your trademark portfolio to make sure you’re in good IP health when the new year starts. Your product and service names Have you registered your commercial names? Have you released new products or...

Can a trademark substitute copyright? The curious case of Banksy

Can a trademark substitute copyright? The curious case of Banksy

Trademarks and copyrights are different types of intellectual property, though they are often used to complement each other. A while ago, I wrote about the problems Ferrari faced with protecting its iconic Ferrari 250 GTO. Another curious case dealing with the overlap...

Messi turns EU’s top judges into giggling fanboys

Messi turns EU’s top judges into giggling fanboys

Messi turns EU's top judges into giggling fanboys Lionel Messi has just won an important case in the Court of Justice of the European Union. By accepting Messi’s appeal, the judges ignored well established legal principles, rolled out a red carpet and confirmed that...

The battle between brands (trademarks) and technology (patents)

The battle between brands (trademarks) and technology (patents)

Trademarks and patents are both intellectual property assets, but they protect very different things. Patents protect technological inventions - for example, how a product or its feature works, whereas trademarks protect brands, such as product names and logos. They...

Surge in “Covid” trademarks

Surge in “Covid” trademarks

While the coronavirus crisis has devastated economies around the world and led to a decline in overall economic activity, it has spurred a large number of trademark applications starting with the word “Covid”.  According to data from the EU trademark office’s “TmView”...

Booking.com trademark in the USA and the EU

Booking.com trademark in the USA and the EU

The recent decision of the US Supreme Court highlights the challenges of having a brand consisting of a generic name combined with a generic top-level domain. Generic names do not become distinctive trademarks merely by adding a top-level domain name such as .com to...