Registering a trademark brings many benefits. However, there is one major misunderstanding that most trademark owners have. It is that if you have registered an EU trademark, you have the automatic right to use the mark. This is a logical assumption, but unfortunately incorrect.
Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.
Even criminals understand the value of brands and trademarks, as demonstrated by this exchange in Ridley Scott’s American Gangster (2007).
Assessing trademarks similarity is difficult. Here are three simple rules of thumb to put you on the right track.
15% of EU trademark applications are opposed. Here’s three ways to win an opposition.
Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.
Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.
A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept....