For most companies EU trademark is the best way to get their brand protected within EU. Here’s 5 practical things to know about EU trademarks. 1. They’re great, but not without downsides The obvious advantage of an EU trademark is that with one registration it is...
Chinese companies are filing even more EU trademarks than Spanish, French and UK companies, reveals our study. China has a sticky reputation of providing cheap counterfeits. During the past ten years Chinese companies have started to innovate their own products, and...
There are two ways of getting a European wide trademark. Applying it directly at European Intellectual Property Office (EUIPO) or making an application for international trademark registration that covers also the European Union. If accepted, the registration covers all EU member states.
There are however some important differences depending which route you take.
Many companies who offer software products and services make a fundamental mistake in identifying those goods and services in their trademark application. With this simple rule you can do better than many other companies.
Trademark litigation can be expensive, and often the biggest winners are the lawyers. Southwest Airlines and Stevens Aviations showed that sometimes there is a better way.
Product or service name must be “distinctive” in order to be protectable as a trademark. So what does this mean in practice?
There are many ways to make the ® and ™ symbols with your keyboard. Here are some of them. See also how to use these symbols correctly.
We know from experience that it is often not clear to companies what happens after they have submitted their trademark application. Read here to find out what happens after you have submitted your application.
It is possible to have you trademark application preliminarily approved in the EU in just a couple of days. Read more to find out how.