Most intellectual property rights, like patents, designs and copyright are temporally limited. Trademarks, however, can exist without any time limitations. In fact, many of today's famous trademarks have been registered already more than a hundred years ago. These...
Trademark substance and processes are very similar in every country. The basics don't change very much. However, there are many differences between the systems that applicant's should know. Here are seven important and practical things a US company should know about...
EUIPO's cancellation division decided last week that McDonald's EU trademark was revoked due to non-use. According to trademark law, if a registered trademark is not used for five years, it can be cancelled for non-use. The reason for this rule is to make sure...
The basic concept The basic concept is relatively simple. A trademark applicant submits a request for international registration of his trademark to World Intetellectual Property Organization, known as WIPO. WIPO will then forward that single application to all those...
When Coca-Cola filed their first trademark application on 14 May 1892, they had just barely been incorporated as a company. Fast forward a century and they are one of the world’s most famous brands. According to a new study published by the United States Patent and...
Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 - We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they...
Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something...
Too many companies decide not to protect their trademarks because of cost reasons. Here are some calculations and comparisons how much an EU trademark costs. The calculations are based on the registration covering 3 trademark classes (government fee 1050 EUR) and...
Trademark laws and processes are surprisingly similar in most most countries. That being said, there are also many differences between different countries. Here’s three things how US and EU trademarks differ. 1. The importance of use The main difference between EU and...