15% of EU trademark applications are opposed. Here’s three ways to win an opposition.
General
Trademark graveyard
Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
It’s like milk, but made for humans
Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.
Trademark lifecycle
Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.
How to assess a trademark’s descriptiveness
A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept....
Intellectual property rights and SME performance
The European Patent Office (EPO) and the European Trademark Office (EUIPO) have published a new study titled "Intellectual property rights and firm performance in the European Union". The study examines the prevalence of IP rights (IP rights included in the study were...
How to protect your blog’s name as a trademark?
It has been estimated that there are over 500 million blogs. Many of them have large readerships and tremendous commercial value. Like any other services, blogs can be protected with trademarks. Protecting the blog’s name as a trademark brings many benefits. For...
Defensive trademark registrations in the EU
Sometimes big companies register trademarks that they do not use or intend to use. The logic is that by doing that, they can enhance the protection their brand has. Is it allowed? What are the risks? Can it be done? What are defensive registrations? Defensive...
How to register a descriptive name as a trademark?
It is generally not possible to get exclusive rights to a descriptive name. If the trademark is descriptive, it is not distinctive and cannot be registered (unless it has acquired distinctiveness through use). What are descriptive names? Descriptive names are names...