Which EU countries file the most EU trademarks relative to their size?
Fun
Can you use another company’s trademark as a keyword in online advertising?
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Ten important trademark concepts and tips and to master
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
The power of logos
Logos are very important brand assets for startups and SMEs. In crowded spaces they are often the best way of distinguishing your product or service from others and they are often easier to remember than word trademarks. In short, having a great logo makes marketing and selling your product or service easier.
Trademark use obligation – use it or lose it
Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.
Gangsters debating trademarks
Even criminals understand the value of brands and trademarks, as demonstrated by this exchange in Ridley Scott’s American Gangster (2007).
How much does EU trademark cost in comparison to other things? Find out here.
Too many companies decide not to protect their trademarks because of cost reasons. Here are some calculations and comparisons how much an EU trademark costs. The calculations are based on the registration covering 3 trademark classes (government fee 1050 EUR) and...
Next time you’re accused of trademark infringement, try this!
Trademark litigation can be expensive, and often the biggest winners are the lawyers. Southwest Airlines and Stevens Aviations showed that sometimes there is a better way.