There are over 350 million registered domain names in the world, and the number is increasing rapidly. Do they pose a risk for your trademark?
With the emergence of the “metaverse”, the line between physical and virtual worlds is blurring. Last year, Meta’s CEO Mark Zuckerberg explained that if you hang out in the metaverse, you will need to have digital clothes, digital tools and digital experiences. If the metaverse becomes more prevalent, it will also have consequences for trademark owners.
There is currently a lot of hype around non-fungible tokens, NFTs. Beyond cat GIFs that are being sold for ridiculous prices, brands are increasingly using NFTs to engage with their fans and to create additional revenue streams. NFTs also raise a host of legal issues, including intellectual property and trademark issues.
Once you submit your EU trademark application, it goes to “examination”. This is what happens to your trademark application during the examination.
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.
Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.
A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept....
It has been estimated that there are over 500 million blogs. Many of them have large readerships and tremendous commercial value. Like any other services, blogs can be protected with trademarks. Protecting the blog’s name as a trademark brings many benefits. For...