Filing

Are your trademarks ready for the metaverse?

Are your trademarks ready for the metaverse?

With the emergence of the “metaverse”, the line between physical and virtual worlds is blurring. Last year, Meta’s CEO Mark Zuckerberg explained that if you hang out in the metaverse, you will need to have digital clothes, digital tools and digital experiences. If the metaverse becomes more prevalent, it will also have consequences for trademark owners.

NFTs and trademarks

NFTs and trademarks

There is currently a lot of hype around non-fungible tokens, NFTs. Beyond cat GIFs that are being sold for ridiculous prices, brands are increasingly using NFTs to engage with their fans and to create additional revenue streams. NFTs also raise a host of legal issues, including intellectual property and trademark issues.

EU trademark application checklist

EU trademark application checklist

The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.

Trademark lifecycle

Trademark lifecycle

Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.

How to protect your blog’s name as a trademark?

How to protect your blog’s name as a trademark?

It has been estimated that there are over 500 million blogs. Many of them have large readerships and tremendous commercial value. Like any other services, blogs can be protected with trademarks. Protecting the blog’s name as a trademark brings many benefits. For...