NFTs and trademarks

There is currently a lot of hype around non-fungible tokens, NFTs. Beyond cat GIFs that are being sold for ridiculous prices, brands are increasingly using NFTs to engage with their fans and to create additional revenue streams. NFTs also raise a host of legal issues, including intellectual property and trademark issues.

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EU trademark application checklist

The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.

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Trademarks are forever

Most intellectual property rights, like patents, designs and copyright are temporally limited. Trademarks, however, can exist without any time limitations. In fact, many of today’s famous trademarks have been registered already more than a hundred years ago. These include Coca-Cola (1892) Quaker (1895) John Deere (1897) Maizena (1876) Guinness (1876) Kodak (1891) Tiffany & Co […]

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How to dramatically reduce your trademark costs

Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building and protecting one brand is naturally cheaper than building multiple brands. For some […]

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