If you discover someone has registered a domain name similar or identical to your trademark, it’s possible to claim the domain for yourself using the Uniform Dispute Resolution Policy (UDRP) process. However, it’s not as simple as many think.

Alaska Airlines’ costly trademark blunder with the Virgin Group serves as a reminder for businesses to carefully consider every aspect of a license agreement. Learn from their mistakes and ensure you understand the legal implications before signing.

In today’s digital age, personal brands are becoming increasingly important. Is it possible to trademark the most recognisable part of a person’s brand, the face? The answer is surprisingly unclear. 

Trademarks that are against public policy or accepted principles of morality cannot be registered. It’s crucial for businesses to consider the potential impact before selecting a controversial trademark.