For Yeply, every bike is worth maintaining—and your own brand worth protecting
Finnish Yeply brings bike maintenance where the customers are. Ipriq has helped the company which aims for the international market to register the EU trademark for the name and the logo. An opposition has been made against the trademark, and Ipriq represents Yeply also in the opposition proceedings.
The other danish guy’s international success story is based on the brand — not protecting it would be incredibly dumb!
The Finnish underwear brand, the other danish guy, exports the world’s best underwear for international markets. Ipriq has helped the company build its trademark strategy and assisted in all practical matters. These matters are crucial when we are talking about growing an international business around a well-known and esteemed brand.
What is an “international trademark”
The basic concept The basic concept is relatively simple. A trademark applicant submits a request for international registration of his trademark to World Intetellectual Property Organization, known as WIPO. WIPO will then forward that single application to all those...
Companies that protect trademarks early on experience higher growth
When Coca-Cola filed their first trademark application on 14 May 1892, they had just barely been incorporated as a company. Fast forward a century and they are one of the world’s most famous brands. According to a new study published by the United States Patent and...
4 common objections to filing a trademark application
Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 - We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they...
Essential Trademark Glossary – most important trademark terms explained
Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something...