Logos serve as visual representation and identifier of a company, conveying messages and creating brand identity. Some logos have hidden meanings and clever visuals, either intentionally or unintentionally.

as AI technology continues to evolve and gain widespread adoption, it raises important questions about intellectual property, ownership of AI-generated outputs like texts, images, and even inventions. Here are some things you should be aware of if you use AI in your business.

Zoom Inc. has filed for Zmail trademark in US and EU. The similarity to trademark Gmail raises questions on Google’s reaction. If Google opposes, the final decision rests on the USPTO & EUIPO and their assessment of the similarities between the two marks. Gmail’s reputation as a trademark also plays a key role in the outcome.

ChatGPT is revolutionizing the industry. Developed by OpenAI, it can understand and respond to a wide range of prompts. But as its capabilities continue to grow, will it replace the need for professionals? We tested its abilities and explored its potential in the field of trademarks.

Small companies have fewer resources to build a strong brand than their larger competitors, but they have one thing that large companies don’t have. Their small size.

Sport is a big business built on brands. Here’s how organisers and athletes can protect their brands.