With the emergence of the “metaverse”, the line between physical and virtual worlds is blurring. Last year, Meta’s CEO Mark Zuckerberg explained that if you hang out in the metaverse, you will need to have digital clothes, digital tools and digital experiences. If the metaverse becomes more prevalent, it will also have consequences for trademark owners.
There is currently a lot of hype around non-fungible tokens, NFTs. Beyond cat GIFs that are being sold for ridiculous prices, brands are increasingly using NFTs to engage with their fans and to create additional revenue streams. NFTs also raise a host of legal issues, including intellectual property and trademark issues.
Once you submit your EU trademark application, it goes to “examination”. This is what happens to your trademark application during the examination.
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Logos are very important brand assets for startups and SMEs. In crowded spaces they are often the best way of distinguishing your product or service from others and they are often easier to remember than word trademarks. In short, having a great logo makes marketing and selling your product or service easier.
Registering a trademark brings many benefits. However, there is one major misunderstanding that most trademark owners have. It is that if you have registered an EU trademark, you have the automatic right to use the mark. This is a logical assumption, but unfortunately incorrect.
Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.