Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.
Insights
Gangsters debating trademarks
Even criminals understand the value of brands and trademarks, as demonstrated by this exchange in Ridley Scott’s American Gangster (2007).
Trademark confusion – 3 practical rules of thumb for non-experts
Assessing trademarks similarity is difficult. Here are three simple rules of thumb to put you on the right track.
Three ways to win a trademark opposition
15% of EU trademark applications are opposed. Here’s three ways to win an opposition.
Trademark graveyard
Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
It’s like milk, but made for humans
Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.
Trademark lifecycle
Coming up with a good name is one of the most important tasks for a name company. It is also often very difficult. Here’s a simple roadmap of trademark’s lifecycle.
How to assess a trademark’s descriptiveness
A trademark cannot be registered if it describes the product or services. Descriptive marks are non-distinctive. Assessing descriptiveness can sometimes be difficult. Often companies think that descriptiveness is a narrow concept....
Mobile app icons as trademarks
Trademarks are commercial signs that distinguish one product or service from another. In Apple's App Store and Google Play, different products and services are differentiated from each other primarily by their icons. Mobile app...