General

The EU trademark system has a very unique and peculiar feature called “seniority”. In simple terms, seniority allows a trademark owner to “link” its earlier trademark registration to a later EU trademark.

You can use EU trademarks to protect your cannabis brand, but there are a couple of issues that you must pay particular attention to.

Sometimes when a company files a trademark, they decide that the mark for which protection is wanted is a little bit different than the mark that was identified in the application. Usually, the change is relatively minor, such as changing a singular form to plural form or vice-versa, or making a compound word from two distinct words or vice-versa. Even for these types of very minor changes, alteration is typically not possible.

If you have a physical product, it may be possible to protect the shape or exterior appearance with a registered design as well as a three-dimensional trademark. Both forms of protection have benefits and disadvantages.

Here’s how to build strong trademark protection for your brand. It all starts with a solid foundation.

These two powerful acronyms can help you take your email marketing and communications to the next level. Not only do they increase your cyber security, but they also let you display your brand in a powerful way.