Sport is a big business built on brands. Here’s how organisers and athletes can protect their brands.
General
Act timely and decisively to end infringements of your mark
If you become aware of someone infringing your trademarks, you should act timely and decisively. Otherwise, you may lose your right to oppose the use of that mark.
EUIPO’s new practice tips for metaverse, NFTs and virtual goods
The EUIPO has issued new practice tips on how to classify NFTs and virtual goods and services in trademark applications.
Using personal names as trademarks – what you need to know
What do Bacardi, Deloitte, and Jacuzzi have in common? Apart from being famous and successful brands, they are also named after their founders.
What’s a trademark co-existence agreement? When do you need one?
There are more than 15 million trademark applications filed annually and nearly 100 million registered trademarks in the world. With this in mind, it is inevitable that two companies will end up having trademarks that resemble each other or are even identical. This is where co-existence agreements come into play.
Conceptual similarity: images v words
We are often asked whether a trademark that consists of an image of a thing is similar to a trademark that consists of a word that describes or defines the image.
Using nation brands in trademarks
Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.
We surveyed 400 companies – these are the five biggest trademark misunderstandings they have
According to our survey, these are the five most common trademark misunderstandings SMEs and startups have.
EU trademark distinctiveness – what languages should you consider?
Distinctiveness of an EU trademark is assessed in all EU languages. In addition, there are many other languages that may be relevant. Here’s what you should know about that.