The Trademark Canvas

Have you ever wondered if you can trademark a painting? After all, who wouldn’t like to have exclusive rights to DaVinci’s Mona Lisa or Picasso’s Guernica, when used for merchandise?

As brands seek to differentiate themselves and connect with diverse audiences, the appropriation of cultural symbols, names, and practices has become increasingly common. So the question is, does trademark law allow cultural appropriation?

Do you have a deceptive trademark, and how to spot on? Deceptive trademarks cannot be registered, but there’s a lot you can do about that.