The Eurovision Song Contest has been entertaining audiences for more than half a century. Read how intellectual property plays an important role for the artists and event organisers.
Need to rebrand? Here’s what you need to know
There many different things to take into consideration when rebranding. Read here what they are.
Can you use a trademark without registering it?
Many companies have not registered their trademark. Are you allowed to use your mark if it’s not registered? If so, what are the risks?
Using nation brands in trademarks
Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.
We surveyed 400 companies – these are the five biggest trademark misunderstandings they have
According to our survey, these are the five most common trademark misunderstandings SMEs and startups have.
EU trademark distinctiveness – what languages should you consider?
Distinctiveness of an EU trademark is assessed in all EU languages. In addition, there are many other languages that may be relevant. Here’s what you should know about that.
Which EU countries file the most EU trademarks?
Which EU countries file the most EU trademarks relative to their size?
Seniority – a useful tool to streamline a trademark portfolio
The EU trademark system has a very unique and peculiar feature called “seniority”. In simple terms, seniority allows a trademark owner to “link” its earlier trademark registration to a later EU trademark.
How to protect a cannabis brand in the EU?
You can use EU trademarks to protect your cannabis brand, but there are a couple of issues that you must pay particular attention to.