Trademarks are forever

Most intellectual property rights, like patents, designs and copyright are temporally limited. Trademarks, however, can exist without any time limitations. In fact, many of today’s famous trademarks have been registered already more than a hundred years ago. These include Coca-Cola (1892) Quaker (1895) John Deere (1897) Maizena (1876) Guinness (1876) Kodak (1891) Tiffany & Co […]

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7 things US companies should know about EU trademarks

Trademark substance and processes are very similar in every country. The basics don’t change very much. However, there are many differences between the systems that applicant’s should know. Here are seven important and practical things a US company should know about EU trademarks. 1. It’s all or nothing There are 28 countries (27 after Brexit) […]

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Cancelled BIG MAC trademark – where’s the beef?

EUIPO’s cancellation division decided last week that McDonald’s EU trademark was revoked due to non-use. According to trademark law, if a registered trademark is not used for five years, it can be cancelled for non-use. The reason for this rule is to make sure trademark registers are not clogged with trademarks that are not being […]

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What is an “international trademark”

The basic concept ​The basic concept is relatively simple. A trademark applicant submits a request for international registration of his trademark to World Intetellectual Property Organization, known as WIPO. WIPO will then forward that single application to all those countries that the applicant has “designated” in the request. So one application goes from WIPO to […]

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Companies that protect trademarks early on experience higher growth

When Coca-Cola filed their first trademark application on 14 May 1892, they had just barely been incorporated as a company. Fast forward a century and they are one of the world’s most famous brands. According to a new study published by the United States Patent and Trademark Office (USPTO), “firms that file in their first year […]

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