10 reasons to register your trademark

10 reasons to register your trademark

Trademarks matter for many reasons. Here’s a short list of some of those reasons. 1. Registered trademarks establish the legal ownership in your brand. Trademark rights are generally created by registration. In some countries it is possible to acquire limited...

5 reasons why investors love intellectual property

5 reasons why investors love intellectual property

Intellectual property represents an important financial and legal asset for companies, including startups. It is often estimated that intellectual property counts for more than 80% of company’s value. For investors, companies with solid intellectual property portfolio...