10 reasons to register your trademark
Trademarks matter for many reasons. Here’s a short list of some of those reasons. 1. Registered trademarks establish the legal ownership in your brand. Trademark rights are generally created by registration. In some countries it is possible to acquire limited...
5 essential intellectual property considerations for a new startup
EU companies can compete globally only by creating high value products and services, strong brands and innovations. This means that many EU based startups operate in intellectual property intensive environment. Here are some 5 intellectual property considerations for...
5 reasons why investors love intellectual property
Intellectual property represents an important financial and legal asset for companies, including startups. It is often estimated that intellectual property counts for more than 80% of company’s value. For investors, companies with solid intellectual property portfolio...
Should you protect your product name (word trademark) or logo (figurative trademark)? Find out with these practical examples.
One of the most important things to decide when protecting a trademark is deciding what type of trademark to protect. While there are various types of trademarks, word trademarks and logos make up over 99% of all applications. So, the question is, how to choose between them.
Differences between direct EU trademark and international trademark “designating” EU
There are two ways of getting a European wide trademark. Applying it directly at European Intellectual Property Office (EUIPO) or making an application for international trademark registration that covers also the European Union. If accepted, the registration covers all EU member states.
There are however some important differences depending which route you take.
Common classification mistake that many software companies make
Many companies who offer software products and services make a fundamental mistake in identifying those goods and services in their trademark application. With this simple rule you can do better than many other companies.