Slogans as trademarks
Slogans can be protected as trademarks. However, in practice it is often the case that a slogan does not meet the requirements for registrability. So what is a good and protectable slogan? Slogans can be extremely powerful communication tools. A good slogan is easy to...
“I can’t breathe”. Trademarks and social movements
Recent Black Lives Matter demonstrations have raised the question of whether it is possible to protect social movements’ names or logos with trademarks and try to profit off of them. Another question is, should you? When Derek Chauvin put his knee on the neck of...
Brexit and trademarks – brief explanation
Most importantly, nothing has changed as of now. All EU trademarks, including new applications, will include the United Kingdom until the end of the transitional period (which will run until 31 December 2020). At the end of the transitional period, all EU trademarks...
Is Greta Thunberg’s trademark heading into hot waters?
Swedish activist Greta Thunberg has applied for an EU trademark for her name. It is common for celebrities to trademark their name. For example, Greta Garbo, Ed Sheeran and Lionel Messi are all registered trademarks in the EU. EU trademark GRETA THUNBERG covers, among...
Can you use another company’s trademark?
Trademark right means that the owner is entitled to prevent others from using the same or a similar trademark with respect to the same or similar products. The Coca-Cola Company, for example, could prevent another soft drink manufacturer from using the trademark...
Trademarks are forever
Most intellectual property rights, like patents, designs and copyright are temporally limited. Trademarks, however, can exist without any time limitations. In fact, many of today's famous trademarks have been registered already more than a hundred years ago. These...