The EUIPO has issued new practice tips on how to classify NFTs and virtual goods and services in trademark applications.

What do Bacardi, Deloitte, and Jacuzzi have in common? Apart from being famous and successful brands, they are also named after their founders.

There are more than 15 million trademark applications filed annually and nearly 100 million registered trademarks in the world. With this in mind, it is inevitable that two companies will end up having trademarks that resemble each other or are even identical. This is where co-existence agreements come into play.

We are often asked whether a trademark that consists of an image of a thing is similar to a trademark that consists of a word that describes or defines the image.

Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.