Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 - We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they...
Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something...
Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building...
Too many companies decide not to protect their trademarks because of cost reasons. Here are some calculations and comparisons how much an EU trademark costs. The calculations are based on the registration covering 3 trademark classes (government fee 1050 EUR) and...
Trademark laws and processes are surprisingly similar in most most countries. That being said, there are also many differences between different countries. Here’s three things how US and EU trademarks differ. 1. The importance of use The main difference between EU and...
For most companies EU trademark is the best way to get their brand protected within EU. Here’s 5 practical things to know about EU trademarks. 1. They’re great, but not without downsides The obvious advantage of an EU trademark is that with one registration it is...
Chinese companies are filing even more EU trademarks than Spanish, French and UK companies, reveals our study. China has a sticky reputation of providing cheap counterfeits. During the past ten years Chinese companies have started to innovate their own products, and...
Trademarks matter for many reasons. Here’s a short list of some of those reasons. 1. Registered trademarks establish the legal ownership in your brand. Trademark rights are generally created by registration. In some countries it is possible to acquire limited...
EU companies can compete globally only by creating high value products and services, strong brands and innovations. This means that many EU based startups operate in intellectual property intensive environment. Here are some 5 intellectual property considerations for...