What’s a trademark co-existence agreement? When do you need one?

There are more than 15 million trademark applications filed annually and nearly 100 million registered trademarks in the world. With this in mind, it is inevitable that two companies will end up having trademarks that resemble each other or are even identical. This is where co-existence agreements come into play.

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Using nation brands in trademarks

Many companies use nation brands in their trademarks and marketing. Invoking the perception that the product or service is somehow connected to a particular country or place can be very beneficial. There are, however, particular issues that should be taken into account when using nation brands.

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