Insights

Is it possible to trademark a viral catchphrase like HAWK TUAH? Find out here what the issues are.

Regardless of your views about intellectual property, you cannot ignore it. Here’s why.

Do you know how to use the ® symbol in the EU if your trademark is registered in only one country?

Is it possible to use trademarks to prevent the use of unauthorised deepfakes?

Data from trademark filings can be used to track sustainability trends. Read here about EUIPO’s latest report.

UEFA’s Champions League is one of world’s most valuable sports brands. It is also protected by dozens of trademark registrations around the world.

Trademark DIEGO MARADONA has been subject to an ownership battle. The EU court has now decided who should own it. Read here what happened.

Trademark PABLO ESCOBAR was refused in the EU although names of other criminals have been accepted as trademarks. Why is this?

A trademark audit helps you ensure that your trademark portfolio is relevant, up-to-date and cost-effective.