Can you trademark an acronym?
Can acronyms be trademarks. Discover here how the distinctiveness of acronym trademarks is determined.
Trademark due diligince – what to look for?
Due diligence allows you to evaluate the associated risks and the value of your acquisition. Here’s what to look for.
The most difficult thing about trademarks
The most difficult thing about trademarks is uncertainty. Despite all the rules, trademark law is highly subjective.
Is your online store a retail service?
If you sell your own products online, are providing a retail service? Should you protect your trademark also in class 35?
Who owns the brand? Three surprising cases
Sometimes the trademark owner is not who you think it it. These cases illustrate that it’s important to know the legal owner of a trademark.
Reputation – trademark’s superpower
Reputation and recognition are important aspects of every trademark. The more recognised the mark is, the stronger the protection it gets.