Chinese companies are filing even more EU trademarks than Spanish, French and UK companies, reveals our study. China has a sticky reputation of providing cheap counterfeits. During the past ten years Chinese companies have started to innovate their own products, and during the last few years Chinese brands have reached Western markets. EU trademarks filed […]
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Trademarks matter for many reasons. Here’s a short list of some of those reasons. 1. Registered trademarks establish the legal ownership in your brand. Trademark rights are generally created by registration. In some countries it is possible to acquire limited trademark rights based on the use of the trademark, but in most countries this is […]
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EU companies can compete globally only by creating high value products and services, strong brands and innovations. This means that many EU based startups operate in intellectual property intensive environment. Here are some 5 intellectual property considerations for an early stage startup company. 1. Transfer pre-incorporation intellectual property to your company Good things happen when […]
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Intellectual property represents an important financial and legal asset for companies, including startups. It is often estimated that intellectual property counts for more than 80% of company’s value. For investors, companies with solid intellectual property portfolio are attractive investment targets. Here are 5 simple reasons why that is. 1. Intellectual property has no limit on […]
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One of the most important things to decide when protecting a trademark is deciding what type of trademark to protect. While there are various types of trademarks, word trademarks and logos make up over 99% of all applications. So, the question is, how to choose between them.
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There are two ways of getting a European wide trademark. Applying it directly at European Intellectual Property Office (EUIPO) or making an application for international trademark registration that covers also the European Union. If accepted, the registration covers all EU member states.
There are however some important differences depending which route you take.
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Many companies who offer software products and services make a fundamental mistake in identifying those goods and services in their trademark application. With this simple rule you can do better than many other companies.
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Trademark litigation can be expensive, and often the biggest winners are the lawyers. Southwest Airlines and Stevens Aviations showed that sometimes there is a better way.
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Product or service name must be “distinctive” in order to be protectable as a trademark. So what does this mean in practice?
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There are many ways to make the ® and ™ symbols with your keyboard. Here are some of them. See also how to use these symbols correctly.
Read more »Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.
Check the distinctiveness of your trademark with a simple test.
