How is your EU trademark examined?
Once you submit your EU trademark application, it goes to “examination”. This is what happens to your trademark application during the examination.
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EU trademark application checklist
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
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Can you use another company’s trademark as a keyword in online advertising?
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
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Ten important trademark concepts and tips and to master
The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
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The power of logos
Logos are very important brand assets for startups and SMEs. In crowded spaces they are often the best way of distinguishing your product or service from others and they are often easier to remember than word trademarks. In short, having a great logo makes marketing and selling your product or service easier.
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The biggest misunderstanding regarding EU trademark benefits
Registering a trademark brings many benefits. However, there is one major misunderstanding that most trademark owners have. It is that if you have registered an EU trademark, you have the automatic right to use the mark. This is a logical assumption, but unfortunately incorrect.
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Trademark use obligation – use it or lose it
Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.
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Gangsters debating trademarks
Even criminals understand the value of brands and trademarks, as demonstrated by this exchange in Ridley Scott’s American Gangster (2007).
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Trademark confusion – 3 practical rules of thumb for non-experts
Assessing trademarks similarity is difficult. Here are three simple rules of thumb to put you on the right track.
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Three ways to win a trademark opposition
15% of EU trademark applications are opposed. Here’s three ways to win an opposition.
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