How is your EU trademark examined?
Once you submit your EU trademark application, it goes to “examination”. This is what happens to your trademark application during the examination.
Read more »Once you submit your EU trademark application, it goes to “examination”. This is what happens to your trademark application during the examination.
Read more »The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Read more »The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Read more »The great thing about trademarks is that many of the rules and principles are pretty straightforward and commonsensical. With a rudimentary understanding of these rules, you can go a long way in making smarter decisions. Here are ten things to know.
Read more »Logos are very important brand assets for startups and SMEs. In crowded spaces they are often the best way of distinguishing your product or service from others and they are often easier to remember than word trademarks. In short, having a great logo makes marketing and selling your product or service easier.
Read more »Registering a trademark brings many benefits. However, there is one major misunderstanding that most trademark owners have. It is that if you have registered an EU trademark, you have the automatic right to use the mark. This is a logical assumption, but unfortunately incorrect.
Read more »Trademark rights can be lost if the mark is not used. Read here what the use requirement is and how to keep your rights valid.
Read more »Even criminals understand the value of brands and trademarks, as demonstrated by this exchange in Ridley Scott’s American Gangster (2007).
Read more »Assessing trademarks similarity is difficult. Here are three simple rules of thumb to put you on the right track.
Read more »15% of EU trademark applications are opposed. Here’s three ways to win an opposition.
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