Insights

The most difficult thing about trademarks is uncertainty. Despite all the rules, trademark law is highly subjective.

If you sell your own products online, are providing a retail service? Should you protect your trademark also in class 35?

Sometimes the trademark owner is not who you think it it. These cases illustrate that it’s important to know the legal owner of a trademark.

Reputation and recognition are important aspects of every trademark. The more recognised the mark is, the stronger the protection it gets.

Emojis have become a vital part of our digital communication, but can they be protected through trademark law? The evolving landscape of emojis presents both opportunities and hurdles for brand owners seeking legal protection.

While many have said that they will cease their operations in Russia, they are still fiing a lot of new trademarks there.

Trademark consent can be revoked at any time, even if it was previously considered irrevocable. This means that if you rely on another party’s consent to use a trademark, you could be forced to change your brand if the consent is withdrawn. It is important to be aware of this possibility and to take steps to protect yourself

Trademarks can be owned jointly by many parties. However, joint ownership comes with its own challenged. Read here what they are and how to deal with them.

Trademark rights are territorial, making it crucial to understand where your trademark is used. This can be difficult especially for SaaS and e-Commerce companies whose goods and services can be purchased from anywhere in the world.