Insights

Have you ever wondered if you can trademark a painting? After all, who wouldn’t like to have exclusive rights to DaVinci’s Mona Lisa or Picasso’s Guernica, when used for merchandise?

As brands seek to differentiate themselves and connect with diverse audiences, the appropriation of cultural symbols, names, and practices has become increasingly common. So the question is, does trademark law allow cultural appropriation?

Do you have a deceptive trademark, and how to spot on? Deceptive trademarks cannot be registered, but there’s a lot you can do about that.

Can you trademark a number. The short answer is yes, but it might be more difficult than you think.

Product shapes can be highly distinctive and recognisable assets. However, protecting them as trademarks is not always easy.

A recend decision regarding Puma’s design shows what every startup founder should learn from Rihanna

OpenAI’s trademark GPT raises many important questions of trademark law. Read more about them here.

Geographical names can be used as trademarks, but there are particular things that you must take into account.

2023 has been a busy year. Here’s a trademark round-up of some of the trends and events from the past year.