How to dramatically reduce your trademark costs
Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building...
Essential Trademark Glossary – most important trademark terms explained
Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something...
4 common objections to filing a trademark application
Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 - We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they...
Companies that protect trademarks early on experience higher growth
When Coca-Cola filed their first trademark application on 14 May 1892, they had just barely been incorporated as a company. Fast forward a century and they are one of the world’s most famous brands. According to a new study published by the United States Patent and...
What is an “international trademark”
The basic concept The basic concept is relatively simple. A trademark applicant submits a request for international registration of his trademark to World Intetellectual Property Organization, known as WIPO. WIPO will then forward that single application to all those...
Game studio Critical Force protects its trademarks in key markets
Critical Force Oy, the game studio that has gone global from its base in Kajaani with its Critical OPS game, has gained a strong foothold on the game market worldwide. With the help of Ipriq, the studio protects its Critical OPS trademark in the areas where the game has the most players.