How to make and use the ® and ™ symbols
There are many ways to make the ® and ™ symbols with your keyboard. Here are some of them. See also how to use these symbols correctly.
What is trademark’s “distinctiveness” what why it matters?
Product or service name must be “distinctive” in order to be protectable as a trademark. So what does this mean in practice?
Next time you’re accused of trademark infringement, try this!
Trademark litigation can be expensive, and often the biggest winners are the lawyers. Southwest Airlines and Stevens Aviations showed that sometimes there is a better way.
Common classification mistake that many software companies make
Many companies who offer software products and services make a fundamental mistake in identifying those goods and services in their trademark application. With this simple rule you can do better than many other companies.
Differences between direct EU trademark and international trademark “designating” EU
There are two ways of getting a European wide trademark. Applying it directly at European Intellectual Property Office (EUIPO) or making an application for international trademark registration that covers also the European Union. If accepted, the registration covers all EU member states.
There are however some important differences depending which route you take.
Should you protect your product name (word trademark) or logo (figurative trademark)? Find out with these practical examples.
One of the most important things to decide when protecting a trademark is deciding what type of trademark to protect. While there are various types of trademarks, word trademarks and logos make up over 99% of all applications. So, the question is, how to choose between them.