There are over 350 million registered domain names in the world, and the number is increasing rapidly. Do they pose a risk for your trademark?

With the emergence of the “metaverse”, the line between physical and virtual worlds is blurring. Last year, Meta’s CEO Mark Zuckerberg explained that if you hang out in the metaverse, you will need to have digital clothes, digital tools and digital experiences. If the metaverse becomes more prevalent, it will also have consequences for trademark owners.

There is currently a lot of hype around non-fungible tokens, NFTs. Beyond cat GIFs that are being sold for ridiculous prices, brands are increasingly using NFTs to engage with their fans and to create additional revenue streams. NFTs also raise a host of legal issues, including intellectual property and trademark issues.