Trademarks and copyrights are different types of intellectual property, though they are often used to complement each other. A while ago, I wrote about the problems Ferrari faced with protecting its iconic Ferrari 250 GTO. Another curious case dealing with the overlap of copyright and trademark has just been decided by the EU trademark office. […]
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Messi turns EU’s top judges into giggling fanboys Lionel Messi has just won an important case in the Court of Justice of the European Union. By accepting Messi’s appeal, the judges ignored well established legal principles, rolled out a red carpet and confirmed that his trademark can be registered despite prior registration. The case itself […]
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Trademarks and patents are both intellectual property assets, but they protect very different things. Patents protect technological inventions – for example, how a product or its feature works, whereas trademarks protect brands, such as product names and logos. They both protect the investments a company does in R&D (innovation -> patents) and marketing (brands -> […]
Read more »Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.
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