Essential Trademark Glossary – most important trademark terms explained

Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something that can be registered as a trademark, i.e. a word, logo, slogan, sound, […]

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4 common objections to filing a trademark application

Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 – We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they have start started, it is not something that […]

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Companies that protect trademarks early on experience higher growth

When Coca-Cola filed their first trademark application on 14 May 1892, they had just barely been incorporated as a company. Fast forward a century and they are one of the world’s most famous brands. According to a new study published by the United States Patent and Trademark Office (USPTO), “firms that file in their first year […]

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What is an ”international trademark”

The basic concept ​The basic concept is relatively simple. A trademark applicant submits a request for international registration of his trademark to World Intetellectual Property Organization, known as WIPO. WIPO will then forward that single application to all those countries that the applicant has ”designated” in the request. So one application goes from WIPO to […]

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