It is possible to have you trademark application preliminarily approved in the EU in just a couple of days. Read more to find out how.
How is your trademark application examined?
We know from experience that it is often not clear to companies what happens after they have submitted their trademark application. Read here to find out what happens after you have submitted your application.
Common classification mistake that many software companies make
Many companies who offer software products and services make a fundamental mistake in identifying those goods and services in their trademark application. With this simple rule you can do better than many other companies.
Differences between direct EU trademark and international trademark ”designating” EU
There are two ways of getting a European wide trademark. Applying it directly at European Intellectual Property Office (EUIPO) or making an application for international trademark registration that covers also the European Union. If accepted, the registration covers all EU member states.
There are however some important differences depending which route you take.
Should you protect your product name (word trademark) or logo (figurative trademark)? Find out with these practical examples.
One of the most important things to decide when protecting a trademark is deciding what type of trademark to protect. While there are various types of trademarks, word trademarks and logos make up over 99% of all applications. So, the question is, how to choose between them.
5 essential intellectual property considerations for a new startup
EU companies can compete globally only by creating high value products and services, strong brands and innovations. This means that many EU based startups operate in intellectual property intensive environment. Here are some 5 intellectual property considerations for...
3 important differences between US and EU trademarks
Trademark laws and processes are surprisingly similar in most most countries. That being said, there are also many differences between different countries. Here’s three things how US and EU trademarks differ. 1. The importance of use The main difference between EU and...
How to dramatically reduce your trademark costs
Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building...