Luin Oy, which specialises in high-quality cotton products and home decor, brought Ipriq on board to help it with its trademark strategy. Now that the company can rely on its brand being protected, it’s easy to start expanding from Finland to other continents.
Game studio Critical Force protects its trademarks in key markets
Critical Force Oy, the game studio that has gone global from its base in Kajaani with its Critical OPS game, has gained a strong foothold on the game market worldwide. With the help of Ipriq, the studio protects its Critical OPS trademark in the areas where the game has the most players.
For Yeply, every bike is worth maintaining—and your own brand worth protecting
Finnish Yeply brings bike maintenance where the customers are. Ipriq has helped the company which aims for the international market to register the EU trademark for the name and the logo. An opposition has been made against the trademark, and Ipriq represents Yeply also in the opposition proceedings.
The other danish guy’s international success story is based on the brand — not protecting it would be incredibly dumb!
The Finnish underwear brand, the other danish guy, exports the world’s best underwear for international markets. Ipriq has helped the company build its trademark strategy and assisted in all practical matters. These matters are crucial when we are talking about growing an international business around a well-known and esteemed brand.
4 common objections to filing a trademark application
Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 - We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they...
Essential Trademark Glossary – most important trademark terms explained
Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something...
How to dramatically reduce your trademark costs
Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building...
How much does EU trademark cost in comparison to other things? Find out here.
Too many companies decide not to protect their trademarks because of cost reasons. Here are some calculations and comparisons how much an EU trademark costs. The calculations are based on the registration covering 3 trademark classes (government fee 1050 EUR) and...
3 important differences between US and EU trademarks
Trademark laws and processes are surprisingly similar in most most countries. That being said, there are also many differences between different countries. Here’s three things how US and EU trademarks differ. 1. The importance of use The main difference between EU and...