Trademark graveyard
Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
Read more »Trademark genericide means that you lose exclusivity for your brand name. Here’s why and how to avoid that.
Read more »Assessing a slogan’s distinctiveness is difficult. After a long battle, Oatly managed to register slogan “It’s like milk, but made for humans” in the EU. Find out why this was accepted.
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