Trademark registration is an investment. By registering your trademark you create legal rights that would not otherwise exist. Although trademarks are about excluding others from using a similar trademark, they also make sure that after your trademark is registered, nobody can later create rights that cause problems for you. In that sense, they also create […]
Read more »
The conventional wisdom holds that differentiation is an essential part of marketing and product creation strategy. Differentiate or die. Being different means essentially that your brand is perceived to be meaningfully different from its competitors and is bought because of that difference. Being distinctive, on the other hand, means that your brand stands out and […]
Read more »
Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.
Check the distinctiveness of your trademark with a simple test.
Help us improve our service by answering a few quick questions.