December 2020 - Reggster

If there is any additional information you would like us to take into account, please indicate that below.If there is any additional information you would like us to take into account, please indicate that below.If this is your first filing for this trademark, you may be entitled to protect your trademark in other countries with the same priority (application date) within 6 months.If this is your first filing for this trademark, you may be entitled to protect your trademark in other countries with the same priority (application date) within 6 months.You can claim priority if you have made an identical application for the same trademark in the last 6 months in another country. If you select "yes", we will contact you to verify whether you are eligible to claim priority (effectively an earlier application date)You can claim priority if you have made an identical application for the same trademark in the last 6 months in another country. If you select "yes", we will contact you to verify whether you are eligible to claim priority (effectively an earlier application date)If these goods and services below to other classes than chosen above, extra government fees apply. In that case we will contact you before filing the application.If these goods and services below to other classes than chosen above, extra government fees apply. In that case we will contact you before filing the application.This is only for communications between you and as. The information will not be disclosed to EU trademark office.This is only for communications between you and as. The information will not be disclosed to EU trademark office.Write here the full legal name of the applicant. The application will be filed in the name of the entity identified here. Make sure that the name is correctly written. Include the legal form (e.g. "Limited Company") in the name.Write here the full legal name of the applicant. The application will be filed in the name of the entity identified here. Make sure that the name is correctly written. Include the legal form (e.g. "Limited Company") in the name.

The risk of not protecting your trademark – what’s the worst that could happen?

Trademark registration is an investment. By registering your trademark you create legal rights that would not otherwise exist. Although trademarks are about excluding others from using a similar trademark, they also make sure that after your trademark is registered, nobody can later create rights that cause problems for you. In that sense, they also create […]

Why distinctiveness beats differentiation

The conventional wisdom holds that differentiation is an essential part of marketing and product creation strategy. Differentiate or die. Being different means essentially that your brand is perceived to be meaningfully different from its competitors and is bought because of that difference. Being distinctive, on the other hand, means that your brand stands out and […]

The Trademark Canvas

Here’s how it all ties together. Click here for full size pdf

QuickCheck™ – Is your trademark distinctive?

Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.

Check the distinctiveness of your trademark with a simple test.