Trademark registration is an investment. By registering your trademark you create legal rights that would not otherwise exist. Although trademarks are about excluding others from using a similar trademark, they also make sure that after your trademark is registered,...
The conventional wisdom holds that differentiation is an essential part of marketing and product creation strategy. Differentiate or die. Being different means essentially that your brand is perceived to be meaningfully different from its competitors and is bought...
Here's how it all ties together. Click here for full size pdf