Trademark substance and processes are very similar in every country. The basics don’t change very much. However, there are many differences between the systems that applicant’s should know. Here are seven important and practical things a US company should know about EU trademarks. 1. It’s all or nothing There are 28 countries (27 after Brexit) […]
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EUIPO’s cancellation division decided last week that McDonald’s EU trademark was revoked due to non-use. According to trademark law, if a registered trademark is not used for five years, it can be cancelled for non-use. The reason for this rule is to make sure trademark registers are not clogged with trademarks that are not being […]
Read more »Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.
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