Many companies think that registering a trademark is not important. Here are four reasons we hear the most. Reason 1 – We’re too small and it’s too early. Many companies think that trademarks are relevant when the brand is already big and valuable, or that since they have start started, it is not something that […]
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Trademark terms can be difficult to understand. Here are about 40 most important terms explained in a simple non-legal manner. Absolute grounds for refusal A trademark must fulfil some basic “absolute” criteria to be accepted. The first is that it contains something that can be registered as a trademark, i.e. a word, logo, slogan, sound, […]
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Your trademarks are your commercial identity, that’s how your clients can distinguish your products and services from everybody else’s. When creating a brand, there are several ways to reduce trademarking costs. Here’s 6 of them. 1. Focus only on one brand Building and protecting one brand is naturally cheaper than building multiple brands. For some […]
Read more »Distinctiveness is very important. If your trademark is not sufficiently distinctive, it cannot be registered.
Check the distinctiveness of your trademark with a simple test.
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