Chinese brands will take over Europe?

Chinese companies are filing even more EU trademarks than Spanish, French and UK companies, reveals our study. China has a sticky reputation of providing cheap counterfeits. During the past ten years Chinese companies have started to innovate their own products, and during the last few years Chinese brands have reached Western markets. EU trademarks filed […]

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10 reasons to register your trademark

Trademarks matter for many reasons. Here’s a short list of some of those reasons. 1. Registered trademarks establish the legal ownership in your brand. Trademark rights are generally created by registration. In some countries it is possible to acquire limited trademark rights based on the use of the trademark, but in most countries this is […]

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